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Social engineering in security refers to obtaining confidential information by manipulating and/or deceiving individuals.

Social engineering in political science is a means of influencing particular attitudes and social behaviours on a large scale.
Wikipedia, Retrieved Oct 23, 2018

Examples of social engineering are: gossip overheard or some elements inserted into the nightly news.

Propaganda can be overt, emotional and target a whole population. Social Engineering is more personalized, manipulative and in the background.

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